National Museum of China

National Museum of China, The National Museum of China (NMC) is China’s foremost cultural institution, dedicated to collecting, researching, displaying, and interpreting China’s traditional, revolutionary, and advanced socialist cultures. Led by General Secretary Xi Jinping, the Standing Committee of the 18th CPC Central Committee Political Bureau visited the NMC’s permanent exhibition “The Road of Rejuvenation” in 2012, during which Xi Jinping called for realizing the Chinese Dream of the great rejuvenation of the Chinese nation. The NMC’s history can be traced back to 1912, and it was founded in 2003 by merging the National Museum of Chinese History and the National Museum of Chinese Revolution. The NMC’s renovation and expansion began in 2007 and were completed in March 2011, creating the world’s largest single-building museum, covering a land area of 70,000 square meters with nearly 200,000 square meters of floor space.

The NMC houses over 1.4 million items of collection, including ancient and modern artifacts, rare and antiquarian books, and works of art, with nearly 6,000 Grade One cultural relics. It holds permanent, special, and temporary exhibitions, which include “Ancient China,” “The Road of Rejuvenation,” and “The Road of Rejuvenation: New Era.” It also holds over 40 temporary exhibitions annually, covering history and culture, archaeological discoveries, modern masterpieces of fine arts, culture of specific regions, and international communication. In 2018, the NMC registered over 8.61 million visitors, making it one of the world’s most popular museums.

The NMC is committed to promoting core socialist values, enhancing cultural confidence among the Chinese people, and fostering communication and mutual learning among Chinese and foreign civilizations. It leads the development of the domestic museological community and builds strategic cooperation with museums, research institutes, and higher education institutions in and beyond China.

The term “Metaverse” refers to a fully immersive and interactive virtual world that enables users to engage in a wide range of activities and experiences, such as socialising, gaming, and conducting business. This online space allows people to interact with each other and virtual objects in a highly realistic and engaging manner. With advances in virtual reality technology, the concept has gained attention in recent years due to its potential for new forms of social, economic, and cultural interactions. However, the idea is still in its early stages of development, and many technical and ethical challenges need to be addressed before it becomes mainstream.

The Metaverse provides an unprecedented opportunity for art museums to expand their reach and offer interactive art experiences to a wider audience. By participating in the Metaverse Arts Museum, museums can showcase their collections in innovative and interactive ways, attracting more visitors and enhancing their reputation as cultural institutions. Additionally, the metaverse offers new revenue streams for museums and improves accessibility for people with disabilities. The virtual environment also allows museums to experiment with new ways of displaying and showcasing art, providing visitors with unique and immersive experiences. In summary, the Metaverse offers museums exciting opportunities to extend their reach, engage new audiences, and advance their mission of promoting and preserving the arts.

The Metaverse Arts Museum presents several exciting benefits that can transform the way we interact with digital content as a community. These include:

Expanded reach and accessibility:
The Metaverse offers a new platform for people to interact with each other and with digital content. It can provide a more accessible and immersive experience that can be accessed from anywhere in the world, which can be particularly beneficial for people with disabilities or those who live in remote areas.

New forms of social interaction:
The metaverse allows people to engage in social activities in a virtual space, such as attending virtual concerts or parties. This can provide a new way to connect with people and form communities that are not limited by physical distance.

New economic opportunities:
The metaverse can provide new economic opportunities for businesses and individuals, such as virtual real estate and digital goods. This can create new jobs and revenue streams that can benefit the economy as a whole.

New forms of entertainment and education:
The metaverse offers new possibilities for entertainment and education, such as interactive museums and immersive learning experiences. This can provide a more engaging and interactive way to learn and explore new topics.

Innovation and creativity:
The metaverse can inspire innovation and creativity by providing a new platform for people to experiment with new ideas and technologies. This can lead to the development of new products and services that can benefit society as a whole.

Overall, the metaverse has the potential to revolutionise the way we interact with each other and with digital content, and to create new economic, social, and cultural opportunities that can benefit individuals and society as a whole.

Why we have chosen The Sandbox as the headquarters for The Metaverse Arts Museum

The Sandbox has been selected as the ideal location for The Metaverse Arts Museum due to the numerous benefits it offers. The Sandbox’s virtual world is a vast and dynamic space that allows for endless possibilities when it comes to showcasing art and culture.

The Sandbox has partnered with major brands such as Paris Hilton, TIME, Tony Hawk, Snoop Dogg, Cut the Rope, and FaZe Clan. The Metaverse Arts Museum will feature and collaborate with many such celebrities and artists from all over the world. Interested artists and collectors can get in touch to learn more.

If you or your brand would like to be featured in our upcoming art exhibitions in the Metaverse please contact

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